Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how counted.org.uk ("we," "us," or "our") collects, uses, and protects your personal information when you visit our website. We are committed to safeguarding your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We collect the following types of information:

How We Use Information

We use the information collected for the following purposes:

Cookie Policy

We use the following types of cookies:

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Please note that disabling essential cookies may impact site functionality. For more information, visit aboutcookies.org.

Third-Party Links

counted.org.uk contains links to external websites, including casinos, betting sites, and affiliate partners. We are not responsible for the privacy practices or content of these third-party websites. We recommend reviewing their privacy policies before providing any personal information or engaging in gambling activities. Gambling operators are regulated separately and maintain their own data protection procedures.

Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the right to:

To exercise these rights, please contact us using the details provided below. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this policy. Analytics and usage data are typically retained for up to 24 months. Affiliate tracking data is retained for the duration required to process commissions and resolve disputes. You may request deletion of your data at any time, subject to legal retention requirements.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us at:

Email: [email protected]
Website: counted.org.uk

We will respond to all data subject requests within 30 days in accordance with UK GDPR requirements.