Affiliate Disclosure

Last Updated: 2026

How We Earn Money

Counted.org.uk is a participant in affiliate marketing programmes operated by various online casinos and betting operators. When you click on affiliate links on our website and complete a qualifying action (such as registering an account or making a deposit), we may earn a commission at no additional cost to you.

Our Editorial Independence

We want to be absolutely clear: our affiliate relationships do not influence our editorial rankings, reviews, or recommendations. Our casino and betting site reviews are based on independent research, user experience testing, security verification, and factual assessment of each operator's features and offerings. We rank sites according to our own merit-based criteria, not commission potential.

Identifying Affiliate Links

Affiliate links on counted.org.uk are clearly identified with one or more of the following methods:

• An "Affiliate Link" label or tag next to the link
• A prominent "Play Now" or "Visit Site" button that indicates an affiliate relationship
• Contextual disclosure within the surrounding content

Regulatory Compliance

This disclosure complies with the Advertising Standards Authority (ASA) Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and UK consumer protection regulations. We are committed to transparent advertising practices and honest representation of our business relationships.

Your Responsibility

We encourage you to conduct your own research before choosing any online casino or betting operator. While we strive to provide accurate and helpful information, you are ultimately responsible for your own decisions regarding gambling. Please gamble responsibly and only with operators licensed in your jurisdiction.

Questions?

If you have any questions about our affiliate disclosure or our review process, please contact us through our website's contact page.