Privacy Policy

Last Updated: January 2026

This Privacy Policy explains how counted.org.uk ("we," "us," "our," or the "Site") collects, uses, and protects your personal data. We are committed to safeguarding your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect

We collect the following categories of information:

• Personal Data: Name, email address, and any other information you voluntarily provide through contact forms or account registration.
• Technical Data: IP address, browser type, device information, and operating system.
• Cookie Data: Information stored via cookies and similar tracking technologies (see Cookie Policy below).
• Usage Data: Pages visited, time spent on the Site, links clicked, referral source, and browsing behaviour.

We do not knowingly collect data from individuals under 18 years of age. If you are under 18, please do not use this Site.

How We Use Information

We use the collected information for the following purposes:

• To analyse user behaviour and Site performance via analytics tools.
• To track affiliate commissions and monitor referral activity to partner casinos and betting operators.
• To improve Site functionality, user experience, and content.
• To respond to your inquiries and provide customer support.
• To comply with legal obligations and detect fraudulent activity.
• To send marketing communications (only with your prior consent).

Cookie Policy

We use cookies and similar tracking technologies to enhance your experience:

• Essential Cookies: Required for Site functionality and security.
• Analytics Cookies: Help us understand how visitors use the Site (e.g., Google Analytics).
• Affiliate Tracking Cookies: Monitor clicks and referrals to partner betting sites for commission purposes.
• Marketing Cookies: Used to track advertising performance and personalise content.

You can control cookies through your browser settings or by withdrawing consent via our cookie banner. Note that disabling essential cookies may affect Site functionality.

Third-Party Links

The Site contains links to casinos, betting operators, and affiliate partners. We are not responsible for the privacy practices of these third-party websites. We strongly recommend reviewing their respective privacy policies before providing personal data. Your use of linked sites is subject to their terms and privacy policies, not ours.

Your Rights

Under UK GDPR and the Data Protection Act 2018, you have the right to:

• Access your personal data held by us.
• Request correction of inaccurate or incomplete data.
• Request deletion of your data (subject to legal exceptions).
• Restrict processing of your information.
• Object to processing, including for marketing purposes.
• Data portability (obtain your data in a structured, portable format).
• Withdraw consent at any time.

To exercise these rights, contact us at [email protected]. We will respond within 30 days of your request.

If you believe we have mishandled your data, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Typically:

• Contact information is retained for 2 years after last contact.
• Analytics data is retained for up to 14 months.
• Affiliate tracking data is retained for the duration of the affiliate relationship plus 7 years (for tax purposes).

You may request deletion of your data at any time, subject to legal and contractual obligations.

Contact Us

For questions, concerns, or to exercise your rights under this Privacy Policy, please contact:

Email: [email protected]

We aim to respond to all inquiries within 30 business days. If you are unsatisfied with our response, you may escalate your concern to the Information Commissioner's Office (ICO).

Disclaimer: This Site is for informational purposes only. We do not provide financial or gambling advice. Gambling may be harmful and addictive. Please gamble responsibly and within your means. If you require support, contact GamCare (www.gamcare.org.uk) or Gamblers Anonymous (www.gamblersanonymous.org.uk).